About Us

Who We Are

Founded in 2023, our collections are made for everyday wear, special moments, and everything in between. We are based in North Carolina, and available online for customers worldwide.

Our brand is uniquely inspired for expressive individuals navigating life changes.

We The Way Apparel offers a way to share your lifestyle journey with friends and community.

Damien Simmonds

Founder

As a recent Business Entrepreneurship graduate, I am passionate about creativity, growth, and networking, with a strong foundation in business development and strategic planning to navigate the complexities of the business world.

I wanted to be part of something bigger than myself, because I’ve learned it’s never just about you—it’s about who God wants you to impact along the way. At the time, fashion was my only form of self-expression, so I combined the two and let God guide my narrative, inspired by a song—our usual way of connecting. Now, I treat my customers like royalty, just as God sees all of us.